Wine Rack | In-Store Promotion

Scribblers’ Club worked quarterly with the Wine Rack chains brand manager to develop quarterly in-store promotions. Wine Rack is the retail boutique for Vincors’ Trius, Naked Grape, and Inniskillin wines. Supplied only the spotlight product Scribblers’ would develop the contest incentives, recruit and negotiate the campaign partners and develop all the in-store and online promotional material delivering a turn key promotional solution. Wine Rack appeals less to the wine snob and more the to social crowd. Unpretentious and friendly the Wine Rack consumer enjoys their evenings casually with partners, family and friends. Recruiting Trish Magwood, a popular new celebrity Chef to the Toronto downtown, was a perfect pairing rewarding Wine Rack’s busy winners with a fun edutainment style dinner prepared in their home.