

Neil Turok, leading cosmologist, co-author of the (Stephen) Hawking-Turok instanton solutions, famed TED - prize winner and Director of the Perimeter Institute for Theoretical Physics, first collaborated with Scribblers’ Club to design the identity and online presence for Perimeter Scholars International (PSI), a unique research training opportunity for talented Masters level students. It was inspirational work for the Scribblers’ team that demanded an absolute attention to every detail.
Once the PSI identity was resolved and the online work completed, Neil extended Scribblers’ Club the opportunity to work with the African Institute for Mathematical Sciences (AIMS). The centre was established in 2003 based on Neil’s strong desire to provide higher education for talented students within Africa. His effort was rewarded by TED.org where Neil provided a multi-faceted talk ranging from his theory of a cyclic universe, to his TED wish to see the next Einstein be an African.
What followed became known as the Next Einstein Initiative (NEI), which is now a multi-national effort involving agreements with University of Stellenbosch, University of Cambridge, University of Cape Town, University of Oxford, University of Paris-Sud, and University of the Western Cape. The project was launched in Cape Town with a programme of events including lectures by Stephen Hawking, David Gross and George Smoot. Support has also been pledged by Paul Kagame, Mark Shuttleworth, Forest Whitaker and Bob Geldof. Scribblers’ Club is proud to be involved, having designed and programmed the Capetown AIMS website.


When it was time to rethink the Next Einstein Initiative site, Scribblers’ Club was front of mind. The Next Einstein Initiative “NEI” was, by this time, attracting international interest and the Scribblers’ Club team was eager to maintain that momentum. The new AIMS/NEI site benefits from basic streamlined programming while still introducing eye candy. This site fulfills the needs of a variety of visitors, including demand for media rich content.


This online communications tool provides utility for student recruitment plus information for faculty, patrons and the media. As the site needed to work in a low bandwidth environment, images where re-sampled to reduce size, java script was used instead of flash and every aspect of the site was scrutinized for functionality and impact against the costs of bandwidth. The finished product is wrapped around an easy to use content management system permitting AIMS unencumbered scalability.
