Growers Dry Cider | Seasonal Campaigns

Having handled the Growers Ciders marketing since the mid nineties Scribblers’ is very intimate with the brand and has witnessed a maturation of the brands sovereign consumers. Although riding double digit sales growth year over year the product required a new younger image to maintain that growth performance. The “Eve” campaign decidedly spoke to the unfettered fresh and pure apple cider taste experience while offering up a little sex appeal wrapped in contemporary graphics treatment. Launched with an LCBO and Canada wide presence resulted in substantial same store sales growth with Growers sales outstripping the declining sales of the distilled beverages market segment.