The silly season is coming to a close and the fall budget push is alive and well!
From the land of marketing research all indicators continue to exhibit consumer spending on quality product and real life experiences. People have stopped buying to “keep up with the Joneses”, of course there will always be the folks who measure themselves against all others, but there is a growing healthy trend towards the opposite. People are looking for chances to connect at an emotional level. Buying that big screen TV or fancy new handbag, a new home decorator accessory or technology typically doesn’t deliver a healthy “happiness” return on the dollars spent.
That “consumption stuff” ROI is dwarfed when the same dollars are spent on experiences. [more...]
